by Bill P.
Last week, Lincoln Motor Co. concluded its Divine Nine Driven to Give program by awarding Alpha Phi Alpha Fraternity a check for $20,000, and its Miami chapter Beta Beta Lambda, a check for $5,000. The Divine Nine Driven to Give program is part of Lincoln’s National Driven to Give Program, an initiative that helps charities raise funds for their communities.
As part of the program, Lincoln teamed up with African-American fraternities and sororities to bring Lincoln test-drive events to key markets and to raise money for local charities. Among participating Greek-letter organizations nationwide, Alpha Phi Alpha Fraternity secured the highest level of engagement, including test drives completed and social media involvement.
August 2014, the Divine Nine Driven to Give program held drive events in Chicago, Atlanta, Austin, Miami, and Washington D.C. where fans tested new Lincoln whips.
For every test drive, each organization received $30 donated to their local charity of choice. Winner, Alpha Phi Alpha Fraternity hosted a one-day test drive of Lincoln’s newest vehicle lineup, including the 2015 Lincoln MKC, in Miami in September.
In addition to their $25k award, more than $5,000 will be donated on behalf of the fraternity to Alpha Phi Alpha Education Foundation, the fraternity’s nonprofit charitable arm that focuses on scholarship programs as well as training and development for its members.