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by Bill P.
The new Lamborghini Urus is finally in showrooms in select markets around the US and overseas. The premium SUV has a sexy aerodynamically-driven design characterized by the brand’s “Y” design persona. And the whip boasts off-road capability that rivals top utility trucks. Now wealthy car buyers have a premium SUV they can take anywhere. Plus powertrain enhancements like dual variable valve timing and Start Stop technology make the Urus highly efficient.
The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments.
The new Urus will retail for around $200k and for €171k. With the Bentayga as its main competitor the Urus could easily take over the class. The 2019 Urus is the inaugural SUV for the ultra-premium sports car brand – a super SUV that transcends the boundaries of expectations and opens the door to new possibilities. Whether it will blow up bigger than the Cayenne or Bentayga remains to be seen.
The Lamborghini Urus has a dual personality. It can be as sporty or as elegant as the owner wishes, and can equally be used as an everyday luxury big-body tourer providing an exhilarating super sports experience.
The Urus is undoubtedly a Lamborghini, taking cues from the LM002 as well as the super sports cars that are fundamental to Lamborghini heritage: the Urus has outstanding proportions, adopting the two-thirds body, one-third window ratio of Lamborghini super sports cars. The arrow aero-sharp profile of the Urus boasts a low-line coupé styling. The chiseled frame and large intakes, strakes and haunches create a commanding stance.
The proud, low front is underlined by the substantial front fender. Large air intakes sporting the hexagonal theme are linked by a low-level front spoiler. Front lights are sleek, slim and very sporty, set in a horizontal position and with LED headlights in the familiar Lamborghini Y shape.
Its distinctive single-line silhouette features a dynamic coupé-style fly line, accented by the frameless doors. The powerful character line lips upwards around the rear glass windows, dynamically connecting front and rear. The hexagonal wheel arches at both front and rear are a significant design detail from the LM002 and Countach, housing wheels from 21” to 23”: the largest in the segment.
The rear of the Urus sports the complex, powerful lines that reinforce the strong, planted character of the car. The large rear shoulders support the raked rear windows, with the entire rear connected by the fender and concurrent black panel housing the air grilles, Lamborghini logo and the Y-shaped taillights. The rear diffuser is inspired by Lamborghini race cars, with integrated double round exhaust pipes.
Every surface of the Urus clearly contributes to the car’s aerodynamic prowess and its Lamborghini super sports car personality. Each panel contributes to the car’s overall drag coefficient. The front splitter and very large air intakes ensure optimal air flow. Aerodynamic blades on the outer edges of the rear window, the floating rear wing, integrated rear spoiler and spoiler lip all reduce aerodynamic resistance.
Refined Super-Sporty Powertrain
The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 horsepower at 6,000 rpm and 626 lb-ft of torque at 2,250 rpm. With 162.7 hp/liter the Urus has one of the highest power outputs in its class. And with a curb weight lower than 4,850 lbs the Urus has the best weight-to-power ratio at 3.38 kg/hp.
The Lamborghini Urus boasts top speed of 305 km/h and accelerates from 0-62 mph in 3.6 seconds.
The turbo engine, the first in a Lamborghini offers a high level of torque at low and optimal responsiveness and efficiency. The compact engine optimizes the car’s center of gravity through its low-mounted position. With a central turbo charger layout close to the combustion chambers, optimum engine responsiveness is assured.
Two separate exhaust flows complement the cylinder firing sequence by eliminating cross-interference in the exhaust gas cycle. With a double overhead camshaft and variable valve timing, new cylinder-liner technology reduces weight while ensuring the highest performance from the eight-cylinder engine. Cylinder deactivation reduces fuel consumption for a perfect balance between vehicle performance and efficient engine function.
The Urus features an automatic eight-speed gearbox. The compact and efficient electro-hydraulically-controlled planetary gearbox offers very short low gear ratios and longer high gears. A highly efficient slip-controlled converter lock-up clutch and specially developed torque converter guarantee a highly responsive engine. Highly efficient gear braking is also assured.
The Lamborghini Urus’ four-wheel drive system delivers highly-responsive driving dynamics on every road and surface, in all weather. A Torsen central self-locking differential provides maximum control and agility in all driving conditions, particularly off-road. Torque is split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction to the axle with higher ground friction.
The Urus features active torque vectoring via a rear differential, enabling propulsive power to be instantly distributed to each individual wheel for enhanced traction, depending on the driving mode, driving style and the road grip. Torque vectoring also provides additional steering control: less steering effort is required, with enhanced agility allowing higher cornering speeds and a more sporty drive. Yaw motion is controlled, avoiding understeer into corners and tire slip during acceleration.
The Tamburo driving mode selector on the center console controls all dynamic vehicle systems and allows the specialization of driving dynamics offering Strada, Sport and Corsa as well the additional Neve (snow) mode. As an option, two further off-road settings are offered: Terra (off-road) and Sabbia (sand). In Strada mode the height adapts according to speed to enhance comfort, while in SPORT the Urus lowers to ensure stability and precision at all speeds. In CORSA the vehicle is even more precise and performance oriented with roll at a minimum. In the three off-road modes, Neve , Terra and Sabbia higher ground clearance allows obstacles to be safely overcome, with antiroll bars providing independent asymmetric movement during cornering to ensure optimal
In the driving modes Strada, Terra (off-road) and Neve (snow) torque vectoring reduces understeer for safe and simple driving. In Sport and Corsa torque vectoring allows the Urus to become more agile with a greater oversteer character. In Sabbia (sand) mode, the system is calibrated to guarantee agility and precision on terrains with reduced grip such as on gravel or sand dunes, making it the ideal mode for off-road fun.
The Urus’ specially-tuned damping system incorporates new damper valves, continually adjusting to different driving conditions: harder when cornering and softer in a straight line. The adaptive damper concept is automatically adjusted to different driving modes through ANIMA, or can be fully customized by the driver via the EGO mode, choosing the required rigidity for a very comfortable ride to an extremely sporty, aggressive setting dependent on driving style and road conditions.
The Urus is the new benchmark for a Super SUV and a true Lamborghini: it delivers best-in-class lightweight technologies and weight-to-power ratio, with innovation in design and engineering to
ensure the best possible driving dynamics as well as overall efficiency.
At a curb weight of less than 2,200 kg, Lamborghini’s team of designers and R&D engineers focused on weight reduction throughout the car’s chassis. The chassis is a blend of aluminum and steel, with frameless aluminum doors, torsional beams replacing a C-pillar, and cross-members in aluminum contributing to the lightweight Urus, as does the chassis floor in a high-strength steel material. Seats are designed and constructed for lightweight comfort and rims are in forged aluminum.
Carbon Ceramic Brakes (CCB) as standard, are the largest and most powerful available, measuring 440 x 40 mm at the front and 370 x 30 mm at the rear.
Wheel options range from 21” to 23”, fitted with a range of summer, winter, all-season, all-terrain and sport tires, all especially developed by Pirelli for the Lamborghini Urus and with widths varying between front and rear to enhance stability and sportive driving behavior.