Lexus unveiled a custom LIT IS wrapped in LEDs that animate a light show to music.
Last month the Lexus LIT IS shocked a VIP crowd. Bound in 41,999 programmable LEDs, the LIT IS displays dynamic graphics and videos.
The LIT IS can also generate mesmerizing animations in response to gestures and music.
To create the LIT IS, Lexus used hand-applied LEDs to turn the vehicle into an eye-catching screen. Through this responsive technology and the animations, the turbo IS was turned into an insane spectacle.
Check out the litty video! https://youtu.be/A8jSdgT3Drc
The custom car amazes at full tilt with 175,000 lumens in unison. The LED strips would stretch half a mile in length if placed end-to-end. The Lexus LIT IS can interact with sounds and people in its vicinity with three distinct modes allow
Attract Mode features a loop of colorful graphics that highlight the strong lines of the IS and play into its bold styling.
Music Viz mode will create custom, responsive displays that perfectly sync to any song.
Gesture mode allows the motion of the LED animations to be controlled by users’ hand movements with the help of a gaming console. This mode directly connects the car and the driver, allowing the person to send a signal and see the car respond.
A unique collaboration between Lexus and Vevo showcases the Lexus LIT IS as an incredible work of art, technology and design through the lens of Dua Lipa’s new music video for “Be the One”.
The first-of-its-kind collaboration pairs Dua Lipa’s powerful vocals with an ethereal storyline, featuring the vehicle as a character and visual anchor in a story that also casts actor Ansel Elgort (“Divergent”; “The Fault in Our Stars”) as Dua’s former love.
Peep the official “Be the One” video! https://www.youtube.com/watch?v=mgI_pH8TOVY