Mopar Brings 4 Fresh Mods to NAIAS 2016

by Bill P.
eep Wrangler Red Rock at NAIAS 2016
eep Wrangler Red Rock at NAIAS 2016

Mopar’s Garage at the North American International Auto Show features four Mopar-modified vehicles, and more than 140 Mopar parts and accessories. NAIAS takes place at the Cobo Center in Detroit, MI Jan. 11-14. The four customized rides demonstrate how production and concept Mopar parts and accessories can be used to reimagine vehicles from any FCA US LLC brand.

Mopar-modified vehicles at the 2016 NAIAS include the Jeep® Wrangler Red Rock Concept, outfitted with an array of Mopar and Jeep Performance Parts in tribute to the Red Rock 4-Wheelers off-road club that hosts the annual Easter Jeep Safari in Moab, Utah.

The Ram Rebel X, a full-size pickup outfitted with a catalog of Mopar production parts and accessories, adds an exclamation point to the all-terrain credentials of the Ram 1500 Rebel.

RAM 1500 Rebel X Edition
RAM 1500 Rebel X Edition

For the Dodge Charger Deep Stage 3, Mopar injected up to 75 additional horsepower with the Mopar Scat Pack 3 Kit, and then for good measure bolted on a selection of production and concept Mopar products to create a completely original, performance-driven version of the world’s only four-door muscle car.

The Chrysler 200S Mopar gives the mid-size sedan an “attitude adjustment,” thanks   to a mixture of production and concept Mopar parts and accessories.

Mopar Chrysler 200S
Mopar Chrysler 200S

Mopar will continue its commitment to introducing products to support owners of all FCA US LLC vehicles. The brand offers a comprehensive “web” of products to assist owners in customizing the all-new Fiat 124 Spider, offering premium leather seat options, graphics packages, functional performance items and more to help make the Italian- inspired roadster truly unique.

The brand also takes personalization possibilities to the “X-treme” for the all-new 2016 Fiat 500X, offering more than 100 Mopar accessories to personalize the latest addition to the FIAT lineup in North

America. Owners can also choose from a catalog of performance parts for the trail, the street and the strip.

Fresh off the 49th annual Easter Jeep® Safari and the trails of Moab, Utah, last spring, the Mopar brand highlighted its extensive portfolio of Jeep Performance Parts (JPP) available to arm off-roaders in pursuit of any path they choose.

Following the successful introduction of the Scat Pack 1 performance kit, Mopar now offers new Scat Pack 2 and Scat Pak 3 kits, helping more customers transform their vehicles from daily drivers into track-ready rides. Developed especially for the Dodge Challenger and Dodge Charger, the addition of   a Scat Pack 2 kit provides as much as an additional 56 horsepower and 30 lb.-ft. of torque from the stock engine, while adding the Scat Pack 3 kit boosts the benefits to up to 75 more horsepower   and 44 lb.-ft. of torque with this made-for-the-track upgrade.

Dodge Challenger Scat Pack
Dodge Challenger Scat Pack

For cold-weather confidence, Mopar has rolled out all-new winter wheel assemblies available for order for a variety of FCA US vehicles. Assemblies include a winter tire, steel rim and tire pressure monitoring system (TPMS), and are delivered mounted and balanced, so you or your dealership can quickly and easily pop off all-season rims and rubber and put on cold-weather appropriate gear.

The Mopar brand’s new “crystal ball” assists FCA US dealerships in preparing for and predicting the best strategies for enhancing the customer experience, both now and in the future. The Mopar Service Capacity Analyzer is a powerful new online tool that helps dealers to assess, plan and implement changes to the number of technicians, technician hours, stalls and much more to better service customers.

Among a number of unique programs from Mopar that further enhance the ownership experience are its redesigned and enhanced suite of FCA Owner apps, putting more resources than ever at owners’ fingertips with easier access to vehicle and lifestyle information.

Leave a Comment