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by Tony West
This week Ram showed off of their new concept – the 1500 Texas Ranger Edition the Dallas Auto Show.
The Texas Ranger Edition Ram 1500 was created as part of the partnership with Ram and the Texas Rangers to preserve the legacy of the infamous law-enforcement organization. The new Ram 1500 Concept looks typical on the outside- but decked out on the inside with premium leather, wood, chrome trim and clever new amenities. The Ram Texas Ranger edition celebrates the Rangers by branding the iconic silver Lone Star Ranger badge inside and out.
The Texas Ranger edition is painted in a Bright White and Bright Silver Metallic two-tone color scheme that embodies the white hats and silver badges that the good guys always wear.
“The Ram team developed this commemorative concept truck in order to further highlight our relationship with the Texas Rangers and the Texas Ranger Hall of Fame and Museum,” said Bob Hegbloom, President and CEO – Ram Truck, FCA US LLC. “Although Rangers are well-known horsemen, today Texans drive more pickups than drivers in any other state in the country.”
The Ram Texas Ranger edition concept truck is identified by unique Texas Ranger badging designed to represent the Mexican five-peso coins from which Ranger badges are tooled. The coin was minted from 1947 through 1948 and was the basis for the first official Texas Ranger star badges. The coin was re-tooled to the star-and-wheel shape worn by today’s Rangers.
Representative of those star-and-wheel badges, large five-pointed milled-aluminum emblems are mounted to front driver and passenger-side fenders. A third milled-aluminum Texas Ranger badge adorns the concept truck’s tailgate.
Each of the four polished-aluminum 20-inch wheels also gets a milled-aluminum Texas Ranger center cap.
The fun happens on the inside of the Ram 1500 Texas Ranger. New Canyon Brown-stained open-pore walnut wood trim pieces adorn the cabin, including the all-new console tambour door. The interior also features a new simulated galvanized metal center stack, center console, door spears and seat trim bezels finish. I dig the hidden compartment in the center console that requires a key….sweet!
The interior is decked-out with leather-wrapped front and rear grab handles, new door trim panels with tan accent stitching and a new steering wheel with milled-aluminum, distressed-finish Ram badge and tan accent “X” stitching.
The driver’s dash has a milled-aluminum Texas Ranger badge, noting the founding year of the Texas Rangers, 1823, along with Texas Ranger badging on the gauge cluster splash screen. The Texas Ranger edition graphic themes is also illustrated in the 8.4-inch UConnect touch screen.
Although the Ram Texas Ranger edition was designed as a one-of-a-kind concept that will tour Texas and help build awareness for the Texas Rangers Hall of Fame and Museum, officials have not ruled out a possible production run.
Ram / Texas Rangers Partnership
At the 2014 State Fair of Texas, Ram Truck announced a new partnership with the Texas Rangers, aiding the preservation of the history of the renowned law-enforcement organization. In partnership with the FCA Foundation, Ram’s support is helping to perpetuate and promote the heritage of the Texas Rangers via the Texas Ranger Hall of Fame and Museum in Waco.
The Texas Rangers, America’s oldest state law enforcement agency, are gearing up for their landmark 200th anniversary. Today’s elite Rangers trace their founding to 1823. The first Rangers were minutemen and scouts protecting farms, ranches and settlements on a hostile frontier. Remarkably, Rangers have upheld the law over the span of three centuries; they are the only American lawmen to have served under five flags: Mexico, the Republic of Texas, the United States, Confederate Texas and the U.S. again.