by Sommer Thornton
Chevrolet put the show back in the North American International Auto Show with an all-new display featuring six 20 ft.-tall, transparent screens with coordinated LED lighting and music that told stories about the brand’s cars, trucks and crossovers. Nine chapters included highlights of Chevrolet’s dependability, performance, and innovative new technology like Wi-Fi technology through OnStar 4G LTE and others.
“We’ve reimagined the auto show by putting the show back at the center with state-of-the-art technology,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “The display is designed to connect with attendees and show how the brand continues to Find New Roads.”
Check out the video the Chevy drone captured of their interactive displays.
The center aisle, or Main Street, featured the Corvette Z06, Trax and Colorado, 2015 Motor Trend Truck of the Year®. The Chevrolet Theater had a massive, high resolution 73-foot-long, 20-ft display, and the latest introduction, the 2016 Chevrolet Volt. A safety experience in the theater showed how Chevrolet vehicles are designed to prevent, protect and respond to help keep vehicle occupants safe on the road. Virtual reality technology provided demos of the available Lane Departure Warning and Forward Collision Alert.
Chevrolet also offered the public the opportunity to record a 20-second video with their ideas for a better tomorrow and share their video via Facebook, Twitter, e-mail or text.
The display made attendees a part of the experience through social media. Attendees took photos with My Chevy View in the display and they were projected on huge screen and posted on social media.