Toyota Turns Up Lollapalooza with Interactive Exhibits

by Sommer Thornton
Toyota Space Disco at Lollapalooza 2014
Toyota Space Disco at Lollapalooza 2014

Lollapalooza was more exciting than ever this year. Live shows from heavy-hitters like Eminem, Skrillex, Outkast, and Kings of Leon kept Grant Park on ten for three days. Toyota gave festival goers a chance to check out the new Camry, Prius, Yaris, Corolla, and Sienna with fun interactive showcases.

Space Disco featured the 2014 Corolla in a fun game called Space Boogie, where occupants can play a trivia game while peeping the interior’s 6.1 inch touch screen, Bluetooth, and other cool new tech.

Lollapalooza 2014 Toyota Space Disco
Lollapalooza 2014 Toyota Space Disco

The Space Disco exhibit also displayed the super efficient Prius with a game called Space Station 53 Mph-think Mario Brother’s Duck Hunt with spaceships.

The best exhibit was for the Camry featured with SpinMedia as the new installment of Toyota Presents, Soundwave. SpinMedia group bloggers interviewed lolla artists and fans were treated to mini concerts all while playing some fun games, and checking out the new Camry, Prius, and Yaris.

Lollapalooza 2014 Toyota Soundwave Tent
Lollapalooza 2014 Toyota Soundwave Tent

The Soundwave tent was packed for most of the festival, with special appearances by Vic Mensa, Royal Blood, Young the Giant, and Noel Scaggs of Fitz & the Tantrums. Killer Mike surprised fans with a bangin performance and Gemini Club, the Kooks, Joywave, and the So-So Glos also performed.

Fans also had a ball with the Slow Motion Photo Booth taking funny slow motion shots. And games like 3rd Generation Warp Speed and the Tote Bag challenge in Space Disco allowed them to win prizes. The 2014 Sienna was displayed at Kidzapalooza’s Sienna Swagger Station. Kids and adults created fun slow motion videos and customized keychains and swagger hats

Toyota gave away a ton of other swag too with silk screened tote bags in the Space Disco tent and bandanas at the Yaris display. And concert goers created custom lolla wear with AstroTag or could have their face decorated with crystals at Galactic Glam. Toyota provided fans with a fun getaway between shows and likely gained a few thousand new customers.