By Tony West and Sommer Thornton
At the 2012 Chicago Auto Show, U.R. Flair caught up with Bill Kwong, Lexus Director of Communications and asked him about how Lexus has stepped up their game! Watch the entire interview, plus flicks of the latest and greatest from Lexus.
U.R. FLAIR: What’s something new and hot that Lexus has going on right now?
BILL KWONG: We have our 2013 GS 350 and our GS450 Hybrid. This is the bolder face of Lexus. We’re trying to attract young buyers to this brand so the new design is more aggressive with a new spindle like grill and the lines are more defining. It has a 3.5 liter V6 and redesigned suspension.
U.R. FLAIR: What are two exciting facts about Lexus that people may not know?
BILL KWONG: Everybody knows about our quality and how reliable the Lexus is. But we are also big on customer satisfaction. We treat every customer with gracious service both on the sales and services side.
U.R. FLAIR: What are some things that Lexus is doing to make their cars more eco friendly?
BILL KWONG: The Company [Lexus] has been in the hybrid business for over a decade, starting with the iconic Prius. Lexus hybrid technology is proven. We have hybrid batteries well beyond 180,000 and 200,000 miles. The battery is tested and proven. The motor generators as well as the converters offer a lot of performance as well as fuel economy.
U.R. FLAIR: What’s your favorite Lexus?
BILL KWONG: the LFA
U.R. FLAIR: Mine too! Have you driven it?
BILL KWONG: It is a scream! It’s powerful and fast just like other vehicles in its class the Lamborghini and the Ferrari. It’s a very unique exotic vehicle. And it’s over 60% carbon fiber. Many don’t know that we are one of the few car companies that manufacture carbon fiber in-house so that we could have a better consistency of quality. We’re also one of the few companies to create a circular loom- carbon fiber in a tube. It gives you a lot more rigidity. And that’s what you need in a supercar that goes over 202 miles per hour and 0-60 mph in 3.6 seconds.